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Built from 10 reviews · Updated October 2026

Son Boutique, Hoi An

★★★★★ 4.5· 126 Google reviews suits · trousers · shirts
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Son Boutique is a small family-run tailor at 66 Trần Phú in Hoi An, 0.9 km from the centre, with a 4.5 rating from 126 Google reviews. Khue and her family make suits, trousers, shirts and a contemporary take on the ao dai, and reviewers praise original cuts and quick work: trousers in 6 hours, suits in 24 hours. Seven of the ten most recent reviews are five stars. The other three are one-star, from 2024 and 2025, and report stitching that came undone and shirts sold as silk that disappointed, so check fabric and seams before paying.

Ready in
6 hours
Hotel delivery
Yes

From what customers reported in their reviews, not the shop's price list.

City, 66 Trần Phú, St, Hội An, Đà Nẵng
Every day 8:30 AM – 9 PM
Get directions
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How much does a suit cost at Son Boutique?

The only figure comes from a one-star review: 6.7 million VND for a three-piece suit and two shirts sold as silk. That reviewer found the tailoring good but the materials disappointing. Two five-star reviewers call the suits an excellent price and very reasonable.

Ask to see and handle the fabric before agreeing on a price, especially anything sold as silk. For typical figures across town, see the Hoi An tailor prices guide.

What was orderedWhat the customer paid
three-piece suit + 2 shirts6.7M VND for the set (one 1★ reviewer, who found the 'silk' shirts disappointing)

Collected from recent reviews, not the shop's price list.

How long does Son Boutique take?

Son Boutique is fast. One reviewer had trousers in 6 hours, a group of four friends had suits in 24 hours, and one customer's husband had two suits turned around quickly. No reviewer gives a number of fittings; one says the shop was happy to make adjustments at the try-on and few were needed.

The shop can send finished clothes to your hotel. After one customer's trousers came apart at the seams, a message asking for a fix got no reply, so check everything before you leave Hoi An.

What 10 reviews of Son Boutique mention most

Praised

  • Quality of the finished clothes60% here · 46% across Hoi An6 of 10
  • Fast turnaround30% here · 41% across Hoi An3 of 10
  • Careful fittings, fit right30% here · 40% across Hoi An3 of 10
  • Friendly, patient staff30% here · 59% across Hoi An3 of 10
  • Good advice on style and fabric20% here · 22% across Hoi An2 of 10

Complaints and caveats

  • Stitching or fabric problems20% here · 2% across Hoi An2 of 10

Counted from the 10 most recent Google and TripAdvisor reviews of Son Boutique; one review can mention several things. The mark on each bar is the share across 11,366 reviews of 170 tailors in Hoi An.

What customers ordered at Son Boutique and what they paid

OrderPaidReady inFittingsSource
Trousers—6 hours—Google
Three-piece suit and two shirts sold as silk6.7 million dong——Google
Suits for four friends—24 hours—Google

As reported in individual reviews, in the currency the customer used.

What customers say about Son Boutique

I went here by chance, but i didn’t know that would be the best decision i made! The final product is high quality! They are so welcoming, they make sure what you’re inspiration not just fit well. but if it suits your body type!
I had two pairs of pants made. In one of them, the stitching was very poorly done; it even started to come undone, so the pants ended up looking terrible. I sent a message expecting some kind of solution, but I received no response.
An absolutely incredible tailor. My husband had two beautiful suits made, very high quality and for an excellent price. They turned them around quickly and were happy to make adjustments when he tried them on (not many adjustments needed).

Quoted from recent Google reviews, as written — critical ones included.

Complaints to know before visiting Son Boutique

  • 3 of 10 reviews are 1★ (2024–2025): trousers whose stitching came undone; a 6.7M VND order (three-piece suit plus two 'silk' shirts) with good tailoring but disappointing materials; and one 'DO NOT GO HERE' review describing one of the reviewer's worst experiences (text truncated).
  • 1 of 10 reviews reports the shop did not respond to a complaint about faulty stitching.

Who Son Boutique is best for

Son Boutique suits couples, groups and business travelers who want suits, trousers or a modern ao dai quickly and like a small shop where the owners make sure a design suits your body type.

Read the complaints above before ordering. If fabric quality and after-sales support matter most to you, compare it with the Hoi An tailors below.

Names reviewers mention most: Khue.

Before you order at Son Boutique

  • They make contemporary versions of the ao dai in silk; one customer ordered one.
  • If you order silk, ask to see and feel the fabric first: one customer paid 6.7 million dong for a suit and two shirts that were supposed to be silk and was disappointed with the materials.
  • Follow-up after you leave may be slow: one customer whose trousers started coming apart at the stitching messaged the shop and got no reply.

Real photos from Son Boutique customers

Clothes made at Son Boutique, photo by a customer (valentina gonzalez torres)valentina gonzalez torres · 7 months ago · Google
Clothes made at Son Boutique, photo by a customer (Anna Collard)Anna Collard · 7 months ago · Google
Clothes made at Son Boutique, photo by a customer (Teresa xuen)Teresa xuen · 2 months ago · Google
Clothes made at Son Boutique, photo by a customer (Michael Landa)Michael Landa · 2 years ago · Google
Clothes made at Son Boutique, photo by a customer (Sofia Ribeiro Lopes)Sofia Ribeiro Lopes · a year ago · Google
Clothes made at Son Boutique, photo by a customer (J.Ch424)J.Ch424 · a year ago · Google
Clothes made at Son Boutique, photo by a customer (Irena Prasilova)Irena Prasilova · a year ago · Google
Clothes made at Son Boutique, photo by a customer (Valerie Zuber)Valerie Zuber · a year ago · Google

Posted publicly by customers with their Google or TripAdvisor reviews of Son Boutique; they belong to the people who took them. If one is yours and you'd rather it wasn't here, email janusaimaagency@gmail.com and it comes down.

Son Boutique compared with nearby tailors in Hoi An

If Son Boutique isn't right for you, these are the closest alternatives, with what their customers reported.

TailorDistanceSuitReady inRating
Son Boutique——6 hours4.5 (126)
Blue Eye Tailor80 mabout $200Same day5.0 (2,881)
Win Tailor Hoi An80 m—20–30 hours5.0 (357)
Blue Chic Tailor Hoi An100 m—24–48 hours5.0 (5,157)
TO Design and Tailoring100 m—Same day5.0 (169)
Miss Forget Me Not Tailor110 m—Same day4.4 (240)
Yaly Couture Signature110 m—24–48 hours4.9 (1,921)

How to get to Son Boutique

Son Boutique is at City, an easy walk from the Ancient Town — the map above has the exact spot. If a driver or a tout tells you it's "closed today", it isn't: that's a commission pitch. You can call ahead on +84899222152.

Grab drivers work from the Vietnamese address. Copy it, paste it into the Grab app as your destination, or show it to the driver.

Son Boutique: frequently asked questions

Is Son Boutique in Hoi An good?

Mixed. Son Boutique has a 4.5 rating from 126 Google reviews; seven of the ten read praise the fit and value, while three one-star reviews from 2024 and 2025 report weak stitching and disappointing silk.

How fast can Son Boutique make a suit?

Reviewers had trousers ready in 6 hours and suits for a group of four in 24 hours at Son Boutique, which can also send finished clothes to your hotel.

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