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Built from 60 reviews · Updated October 2026

Sam Tailor, Hoi An

★★★★★ 4.9· 529 Google reviews dresses · trousers · tops
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Sam Tailor, at 02 Lê Lợi in Hoi An, 1 km from the centre, has a 4.9 rating from 529 Google reviews, and reviewers raise no complaints. The owner and designer, Lily, hand-stitches buttons herself because she finds it more durable, and a team including Bap, Huong, Nholee, Thuy and Lee looks after customers. Reviewers stress the relaxed pace and the lack of pressure. Most orders are ready in 24 hours. No reviewer gives an exact price, so ask for a quote.

Ready in
2–3 days
Fittings
1–2
Free adjustments
Included
Hotel delivery
Yes
Sales pressure
Low

From what customers reported in their reviews, not the shop's price list.

02 Lê Lợi, St, Hội An, Đà Nẵng 560000
Every day 9:30 AM – 8:30 PM
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Sam Tailor, tailor for dresses and trousers in Hoi An — photo 1 of 6
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Sam Tailor, tailor for dresses and trousers in Hoi An — photo 5 of 6 +1 photos

How much does a suit cost at Sam Tailor?

No reviewer gives a figure for Sam Tailor. Several describe it as good value or fairly priced, and one says a set of outfits cost less than half of what retail brands charge. Customers are offered a bottle of water at each visit.

Ask for a quote per piece and per fabric before ordering. For typical figures across town, see the Hoi An tailor prices guide.

How long does Sam Tailor take?

Most orders at Sam Tailor are ready in 24 hours, and small fixes sometimes in a couple of hours. A group order of 10 jackets was finished within 24 hours and delivered to the group's hotel; other multi-piece orders spread over 2 to 3 days. Plan for one or two fittings.

Free adjustments over several rounds are standard. One customer whose top did not turn out as hoped was offered a full remake at half price. Hotel delivery is possible, and one item was sent to a customer's next hotel in Saigon at the shop's expense. No review mentions shipping abroad.

What 59 reviews of Sam Tailor mention most

Praised

  • Friendly, patient staff64% here · 59% across Hoi An38 of 59
  • Careful fittings, fit right54% here · 40% across Hoi An32 of 59
  • Fast turnaround42% here · 41% across Hoi An25 of 59
  • Quality of the finished clothes42% here · 46% across Hoi An25 of 59
  • Good advice on style and fabric36% here · 22% across Hoi An21 of 59
  • Good value for the price12% here · 26% across Hoi An7 of 59
  • Copied a garment or photo well12% here · 8% across Hoi An7 of 59
  • Delivered to the hotel5% here · 4% across Hoi An3 of 59

Complaints and caveats

  • Pricier than other tailors2% here · 2% across Hoi An1 of 59

Counted from the 59 most recent Google and TripAdvisor reviews of Sam Tailor; one review can mention several things. The mark on each bar is the share across 11,366 reviews of 170 tailors in Hoi An.

What customers ordered at Sam Tailor and what they paid

OrderPaidReady inFittingsSource
Three pieces, then the same blazer again in navy—ordered around 7pm, ready by 3pm the next day; alterations took an hour1Google
10 jackets for a group—within 24 hrs—Google
Several pieces from reference pictures—fitting on day two, ready on day three1Google
Dress—ordered Saturday, fitted Sunday, re-hemmed within 3 hours on Monday2Google
One extra top—ready within 1.5 days including fitting and alterations—Google
Dress—within 24hrs—Google
Two designs—ordered in the afternoon, done by the next morning—Google
Outfits—2 day turnaround—Google
Backless dress, a top and a vest—two days—Google
Jacket—one day—Google

As reported in individual reviews, in the currency the customer used.

What customers say about Sam Tailor

I had the most amazing experience at Sam's Tailor! To say I’m happy with the three items Lily made for me would be an understatement. Lily and Trang were so kind, attentive, and pleasant to deal with from start to finish.
I got 3 linen low waist pants made here, and it was the best! I really recommend Nholee. She was the nicest, and even changed the pants two times after my needs. When I visited the shop, me and my boyfriend always got a bottle of water.

Quoted from recent Google reviews, as written — critical ones included.

Who Sam Tailor is best for

Sam Tailor suits couples, friends and anyone making a dress for a special occasion; reviewers mention graduation and birthday dresses. Besides suits, linen and silk, it makes denim pieces and a safari jacket design that reviewers single out, and it works from reference pictures.

There are no complaints in its reviews. If you need clothes shipped abroad after you leave, ask first, since reviews only mention delivery within Vietnam.

  • Bapnamed in 13 reviews · patient service and alterations until the fit is right
  • Lilynamed in 11 reviews · the owner and designer; design input, fabric choice and hand-sewn buttons
  • Nholeenamed in 10 reviews · knowing what suits different body shapes and fine fit adjustments
  • Huongnamed in 10 reviews · detail-oriented fittings and design suggestions
  • Thuynamed in 7 reviews · detailing ideas and choosing materials and lining
  • Leenamed in 5 reviews · fast pieces made to match inspiration photos

Before you order at Sam Tailor

  • You can message Lily before arriving to check timing: one customer did so from Da Nang and had three pieces ready by 3pm the next day.
  • Lily, the owner, designs pieces herself; one customer noted she sews buttons on by hand because she finds machine stitching less durable.
  • Leave room for more than one fitting: one customer had several and advises factoring them into your plans, and another had garments altered twice before the final try-on.
  • If a finished piece is not what you hoped, say so: one customer who disliked a top made from a Pinterest board was offered a second one at half price.
  • Trims that are not in stock can be ordered in: one customer's buckle was ordered specially because none in the shop suited the design.

Real photos from Sam Tailor customers

Clothes made at Sam Tailor, photo by a customer (Lee-Ann Ong)Lee-Ann Ong · 7 months ago · Google
Clothes made at Sam Tailor, photo by a customer (Madelen Haavet)Madelen Haavet · a month ago · Google
Clothes made at Sam Tailor, photo by a customer (Damaris Lorena)Damaris Lorena · a month ago · Google
Clothes made at Sam Tailor, photo by a customer (Synnøve Sola)Synnøve Sola · a month ago · Google
Clothes made at Sam Tailor, photo by a customer (Charley Medway)Charley Medway · 2 months ago · Google
Clothes made at Sam Tailor, photo by a customer (Marianne Despres)Marianne Despres · 4 months ago · Google
Clothes made at Sam Tailor, photo by a customer (Anne-Marie Breton)Anne-Marie Breton · 4 months ago · Google
Clothes made at Sam Tailor, photo by a customer (Natasha Newson)Natasha Newson · 4 months ago · Google

Posted publicly by customers with their Google or TripAdvisor reviews of Sam Tailor; they belong to the people who took them. If one is yours and you'd rather it wasn't here, email janusaimaagency@gmail.com and it comes down.

Sam Tailor compared with nearby tailors in Hoi An

If Sam Tailor isn't right for you, these are the closest alternatives, with what their customers reported.

TailorDistanceSuitReady inRating
Sam Tailor——2–3 days4.9 (529)
Queen's Tailor340 m—Same day5.0 (27)
HAY HAY (Custom Tailoring)350 m—24–48 hours5.0 (682)
Win Tailor Hoi An360 m—20–30 hours5.0 (357)
VN Silk Tailor360 m—Next day5.0 (46)
Eli Clothshop370 m—24–48 hours4.9 (152)
Blue Chic Tailor Hoi An380 m—24–48 hours5.0 (5,157)

How to get to Sam Tailor

Sam Tailor is at Lê Lợi, an easy walk from the Ancient Town — the map above has the exact spot. If a driver or a tout tells you it's "closed today", it isn't: that's a commission pitch. You can call ahead on +84898493397.

Grab drivers work from the Vietnamese address. Copy it, paste it into the Grab app as your destination, or show it to the driver.

Sam Tailor: frequently asked questions

How long does Sam Tailor in Hoi An take?

Usually 24 hours. Sam Tailor finished a group order of 10 jackets within that time, while some multi-piece orders took 2 to 3 days with one or two fittings.

Is Sam Tailor pushy?

No review describes pressure at Sam Tailor. Reviewers say they never felt rushed while deciding on designs or alterations.

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